Your ads are running. But your sales aren’t growing.
Most beauty founders I talk to are spending on ads every month but the money coming back doesn’t make sense. It’s usually not the product. It’s the system.
I’ve spent 6 years working inside agencies and independently with brands at every stage. That experience gave me something invaluable the ability to spot the patterns, pitfalls, and missed opportunities that are hard to see when you’re inside the business. I bring those strategies to the table for you.
Why your ads aren’t working
Sound familiar?
These are the most common reasons beauty brands waste money on ads every month.
You’re spending money but not making it back
Your ads are running, your budget is going but the sales don’t add up. Every month feels like throwing money into a black hole.
People click your ads but sales are inconsistent
You’re getting traffic but your revenue is not growing. The problem usually isn’t your ad it’s what happens after the click.
You don’t know which ad is actually working
You’re guessing what creative to run next, what audience to target, what to change. There’s no system just hope.
Customers buy once and never come back
You spend to get a customer, they buy once, then they’re gone. You’re stuck paying full price for every sale forever
What I actually do
I find exactly what’s stopping your revenue and fix it
I don’t just “manage your ads.” I look at the full picture your ads, your landing page, your offer and identify where money is leaking out.
GM
6+ years experience · Startups to global brands
What I fix
Your ads & campaign structure
I audit and rebuild your Google and Meta campaigns so your budget goes to what actually converts.
What I fix
Your landing page & checkout
I Analyse the customer journey and identify exactly where & why people leave and then fix the page so clicks turn into customers.
What I fix
Your creative & repeat sales
I build a creative system for testing what works in your ads, plus flows that bring customers back so you earn more from every pound spent.
Real result
What changes when the setup is right
A UK beauty brand was spending on ads every month. Revenue was low, costs were high. Nothing was obviously broken but nothing was working either.
UK D2C Skincare Brand
Same budget. Completely different results.
I didn’t increase their spend. I fixed the campaign structure, allocated spend on what was working, and cut what was wasting budget. This is what happened.
+120%ROAS improvement
2.12 → 4.66
+104%Revenue growth
Same ad spend
+47%More people buying
Conversion rate
−25%Cost per sale
CPA reduced
No extra budget was added. Results within 2–4 weeks of restructure.
How it works
Simple. Step by step.
1
Free audit call Free · 30 min
We look at your current setup together. I tell you exactly what’s leaking revenue and what to fix.
2
Deep audit & growth plan 1 week
I go through your ad accounts, landing pages, and funnel in detail. You get a clear, specific plan for your brand nothing templated.
3
I fix everything 3–4 weeks
Campaigns rebuilt, landing pages optimised, creative testing system set up. I handle all of it you focus on running your brand.
4
Ongoing growth Monthly
Monthly reporting, continuous optimisation, and retention strategy. We scale what’s working every single month.
What founders say
From people who’ve worked with me
10+ brands across UK, India & Dubai.
★★★★★
“
Had a really insightful call with Karishma. She helped identify key gaps in our brand, website, and overall funnel before running paid ads.
Her suggestions were practical and gave us clear direction on how to improve the brand before investing in ads.
Would definitely recommend her to D2C beauty brands looking to run ads more effectively.
HS
Harshil Shah
Founder, Bronson Professional Beauty Products
★★★★★
“Karishma helped us get qualified leads from different platforms which grew our sales numbers. I would definitely recommend her to all new start-ups.”
AM
Akshay Mishra
Founder, 21Steps.in
★★★★★
“Karishma is very hardworking and dedicated. Always responsive and genuinely invested in client outcomes. Strongly recommend.”
GQ
Gargi Quadri
Proprietor, Golden Keys
Not sure if this is right for you? Let’s find out.
Book a free 30-minute call. I’ll look at your setup and tell you honestly what’s blocking your growth and what I’d do about it.